Influencer Adverstising

Managed creator partnerships with ADHD-focused influencers to produce educational, use-case-driven video content that introduced the product in an authentic and approachable way. My role included contract coordination, concept development, creative review and approval, timeline management, and distribution support, as well as providing brand assets and strategic guidance to help creators build content that was both aligned and natural to their voice. The campaigns were designed to build trust, communicate value clearly, and drive interest through soft calls to action such as free-trial exploration.